PoundCo & Co — Built for the warriors. Worn by the winners.

Poundco & co

Raw power meets elite precision.You don’t just wear the Octane Apex — you move with it.Your Apex. Your Time.

Octane Elite Timekeeping

The Octane Apex by PoundCo is built for those who refuse to settle — whether you’re a proven champion or a rising star in the making. Engineered to match your relentless fight and training gear, this watch stands up to the grind and keeps you focused on your goals.

Limited to just 6,000 pieces worldwide, the Octane Apex delivers precision, durability, and style for every moment you push beyond limits. It’s more than a watch — it’s your partner in performance.

Own your time. Own your journey.


Whether you’re a champion or a rising star, the Octane Apex is a must-have to match your fight and training gear.

Octane Apex – Built to Endure. Designed to Lead.


From intense training to high-stakes moments, the Octane Apex delivers uncompromising performance. For those who move with purpose and refuse to fall back.

Lead with precision. Own your time.

The wait is over. Secure one of only 6,000 Octane Apex watches by PoundCo.

Octane Apex Worn by Warriors. Built for Battle.

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PoundCo Octane Apex Chronograph – Pre-Sale Live
Precision. Discipline. Legacy.This limited edition chronograph is built for warriors who move with purpose.Pre-Order ends Nov 30 or when sold out.
Official Drop: Dec 19, 2025

No restocks. No hesitation.
Secure yours before time runs out.

Place Order
  • Enter the Arena: Ascend HOVIC

    Step into your element with the Ascend HOVIC — a bold chronograph engineered for champions, warriors, and elite competitors. Designed to perform under pressure and command attention in any arena. Limited to 5000 pieces worldwide.

  • Built for the Chosen: Ascend HOVIC

    Built for the Chosen: Ascend HOVIC

    Crafted for those who lead, fight, and rise — the Ascend HOVIC is a limited-edition chronograph built to match the intensity of elite warriors. Bold design. Precision movement. Only 5000 made worldwide.

  • When Seconds Define Legends: Ascend HOVIC Chronograph

    Every second counts when you're chasing greatness. The Ascend HOVIC is a precision-built chronograph designed for those who train harder, fight smarter, and live to win. Limited to 5000 pieces — made for legends in the making.

PoundCo Ascend HOVIC Chronograph – Pre-Sale Live

Power. Grit. Ascension.

  • A timepiece forged for those who fight forward — in sport, in life, in legacy.
  • Pre-Order ends Oct 30 or when sold out.
    Official Drop: Nov 11, 2025
    No restocks.
  • No shortcuts.Claim your time before it claims you.
Place Order