About Us – PoundCo Watches By. Poundco & Co

 

About Us – PoundCo Watches

is a performance-driven timepiece brand born in the Netherlands and built for champions. Established through global collaborations with elite athletes, PoundCo represents the spirit of those who never back down — the untamed, the relentless, the go-getters who dominate every arena they enter.

From the world of MMA and Muay Thai to football fields, basketball courts, tennis courts, and snow-covered peaks, PoundCo stands for those who train, fight, and rise with unshakable intent. We don't follow trends — we set standards. We don’t sell watches — we build legacy tools for those who move with purpose.

Designed in Collaboration with World-Class Athletes

PoundCo is proud to partner with professional fighters and athletes competing at the highest levels, including the UFC, Enfusion, K-1, and ONE Championship. We also work closely with athletes in American football, soccer, basketball, tennis, athletics, and extreme winter sports. These individuals don't just inspire our brand — they shape it.

Our timepieces are developed alongside the best in the game, combining sport utility with street-ready design. Every model is engineered to reflect the intensity, discipline, and mentality of elite performers.

The Mission: Precision, Performance, Power

Our goal is simple: to create watches that reflect the ambition and strength of the modern athlete. PoundCo Watches are not for everyone. They are made for those who rise early, train hard, push limits, and never fold under pressure.

This is gear for those who grind when no one’s watching — those who move with speed, focus, and heart.

The Launch: 2025 – A New Era Begins

In 2025, we officially launch our first limited-edition watch collection — a bold lineup co-created with fighters from UFC, Enfusion, K-1, and ONE Championship. This marks the beginning of a new era in sport-luxury timewear — where performance meets style, and utility meets dominance.

Every watch in our collection is limited in quantity, built for high performance, and crafted for those who demand more — from themselves and from their gear.

Built for the Few. Made for the Relentless.

PoundCo isn’t just a brand — it’s a symbol of grit, sacrifice, and unstoppable drive. Our mission is to empower athletes and high-performers around the world with tools that match their mindset.

You don’t need permission. You don’t need luck.
You need discipline. Vision. And the right time.

PoundCo Watches — Built for the Relentless. Worn by Champions.