PoundCo & Co: For the Elite. By the Elite.

PoundCo & Co: Time Worn by the Relentless

Since its founding in 2021, PoundCo & Co has never been in the business of simply making watches. We build weapons for the wrist — precision-crafted timepieces that mirror the mentality of warriors, hustlers, champions, and elite athletes across the globe.

Born from the grit of combat sports, shaped by elite competition, and inspired by the mindset of those who grind beyond limits, PoundCo & Co is redefining time in the modern era. This isn’t about luxury for luxury’s sake — it’s about legacy, performance, and purpose.

We’re not chasing trends. We’re setting the standard for what it means to be bossin in every arena of life.

From the Cage to the World Stage

What started in the locker rooms and fight camps of elite competitors quickly expanded into stadiums, training facilities, and boardrooms around the world. From UFC to K-1, Enfusion to LFL, ONE Championship to FIFA, F1, NBA, and NFL — PoundCo & Co has partnered with A-list athletes who live on the edge of performance.

They don’t just wear our watches. They represent them. Because when you’re climbing to the top of the mountain, you need gear that’s built to go with you — not hold you back.

Every timepiece we produce is designed in collaboration with those who fight under lights, train before sunrise, and perform when the pressure is highest. It’s not fashion. It’s function for the fearless.

Designed for the Few. Not the Many.

PoundCo & Co is not for everyone — and we’re proud of that.
We build watches for the ones who show up before the rest, who push through pain, chase purpose, and carry themselves with precision and pride. Whether it’s the gym beasts pushing PRs, the entrepreneurs building empires, or the athletes chasing greatness — PoundCo is built for those who refuse to fall back.

Each design is forged with meaning. Every detail, from the case to the engraving, tells a story of discipline, control, and ambition. When you wear a PoundCo timepiece, you’re not just keeping time. You’re declaring who you are.

Craftsmanship Meets Combat Readiness

We’re watchmakers, but we move like strategists.
Our chronograph designs feature tough, tactical aesthetics, water resistance for the grind, luminous visibility for 24/7 intensity, and limited-release production to keep every piece rare and respected.

The quality is non-negotiable.
We use materials and movements trusted by world-class professionals. Nothing extra. No fluff. Just high-performance watches that look elite, feel heavy with purpose, and last through anything.

For the Bosses. The Beasts. The Built Different.

PoundCo & Co is a brand for people who live with an edge.

We speak to the fighters in every field — those who wake up with a mission, move with a plan, and refuse to be average. It’s not about status. It’s about self-respect. The kind of respect that’s earned through effort and expressed through style.

This is for:

  • The fighter in the ring or cage

  • The beast in the gym

  • The tactician in business

  • The general on the field

  • The silent assassin who lets results speak

You don’t just wear a PoundCo watch — you carry the weight of ambition on your wrist. Every second counts. Every detail matters. Every drop is rare.

Legacy Over Luxury

In a world obsessed with flexing, PoundCo & Co represents something deeper: discipline, timing, and elite execution. Our limited drops aren’t designed for the masses — they’re for those chasing more than clout. They’re for those chasing greatness.

Each collection is released in restricted quantities and won’t restock. When you own a PoundCo, you’re owning a piece of the grind. A symbol of a moment earned, not given.

This is More Than a Watch. It’s a Movement.

PoundCo & Co is for those who demand more from life — more sweat, more control, more clarity, more wins. Our watches don’t just complement your lifestyle — they stand for it.

This is about the athlete who trains like a soldier.
The entrepreneur who moves like a tactician.
The fighter who rises no matter how many times he’s knocked down.
The woman who builds in silence and dominates in results.
The team that turns pressure into performance.

This is your tribe. This is your time.
This is PoundCo & Co.

Built for the Warriors. Worn by the Winners.

A Message from the Founder

– El Poundco

I didn’t build PoundCo & Co for hype. I built it from legacy. I come from a bloodline of warriors, fighters, and leaders. I am the son of a warrior — a fighter, a champion. The grandson of a chief, a sensei, a strategist. A leader who was the son of a president… a man who sacrificed everything for freedom, only to be betrayed by his own people.

That history — that pain, that strength — lives in me.
And through PoundCo & Co, it lives in you.

This isn’t just about watches. This is about time — the most valuable weapon we have. I created this brand for the heroes of tomorrow and the chosen few of today. For the disciplined. For the focused. For the ones who rise in silence and lead with fire.

I bring timepieces because it is time.
Not tomorrow. Today.

Time to build.
Time to unify.
Time to win.

This brand is for those who move with both heart and mind. The warriors with purpose. The survivors who never folded. The ones who lead with loyalty and protect their name like their blood.

PoundCo & Co is not just mine. It’s ours. It’s for everyone who believes in freedom, unity, discipline — and wearing victory on their wrist. I built this to honor where I come from and where we are going.

This is legacy. This is precision. This is power.

Welcome to PoundCo & Co.
For the elite. By the elite.

– El Poundco
Founder, PoundCo & Co

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